IS THIS THE MONALISA ?

2010

Is this the Monalisa?

 

As an artist exploring the means of art through digital media, I encountered myself in the Louvre Museum's atrium reconsidering the reproduction of an iconic Artwork such as the Gioconda of Leonardo Da Vinci observing the way people where registering the event of their visit. I started then the theoretical reflection that produced the artwork, that I was being able to see. Using the elements in which, memory and technology move in what I called the digital flux; as the chain of cultural interfaces that act as multipliers of imaging and iconic symbolism. The artwork makes a reflection about technology and the worship of digital images and the Mona Lisa as the icon that detonates the vertiginous anxiety for the construction of imageries and telematic presences within digital media. The same way different kinds of media have changed the relationship that spectators have with works of art and their iconographies. The work of hybrid art embraces and explores the phenomena given by the increment of the mobile technologies which purpose is to capture and reproduce images. Secondly, it explores the demand of artifacts to edifice memory. In that  list the camera has a privileged place.  The spectator sees the digital fields, a color distortion, a  change of the image into  something different. Therefore, the question: Is this the Mona Lisa?